Independent audits for different goals
Get clear answers about how well your website is optimized. Find out what’s working, what’s holding it back, and what you should do next. Choose a focused website assessment or an in-depth SEO or technical audit. No site is too large or too small for our review team.
Choose by goal
Choose the audit that supports your goal, then select your website size. Your scope and price are shown before checkout.
Website Assessment
For business owners who want an independent second opinion on what is working, what needs attention, and what deserves attention first.
Focus: Messaging, search visibility, user experience.
View Website AssessmentSEO Assessment
For businesses that need to understand technical and on-page issues that may affect how a site is crawled, understood, indexed and surfaced in search.
Focus: Technical SEO, search visibility, on-page SEO and site architecture.
View Scope & StartComprehensive SEO Audit
For businesses that need technical findings connected to search performance, competitors, opportunities and a prioritized 90-day direction.
Focus: Technical SEO, GSC, analytics, keywords, backlinks, competitors and content gaps.
View Scope & StartTechnical SEO Examination
For crawling, indexing, architecture, rendering, duplication and other technical SEO problems that require deeper investigation or analysis at scale.
Focus: Advanced technical SEO, indexation, architecture, rendering and scale.
View Scope & StartSide-by-side comparison
See where each audit starts, how deep it goes, and what evidence is included.
Expand a section to compare coverage. Website Review covers reviewer-selected main-site, non-blog pages, the clarity of your offer, navigation and user experience. On-page SEO covers headings, page titles, descriptions and content. Keyword visibility is a separate review of search queries and their performance, where included. Recommendations identify what to address first; a strategic roadmap is a separate, deeper deliverable.
| What's included | Website Assessment | SEO Assessment | Comprehensive SEO Audit | Technical SEO Examination |
|---|---|---|---|---|
| Key-page website review | ✓ | ✓ | ✓ | As needed |
| Messaging | ✓ | ✓ | ✓ | Not primary scope |
| User Experience | ✓ | ✓ | ✓ | Not primary scope |
| Search visibility | ✓ | ✓ | ✓ | ✓ |
| What's included | Website Assessment | SEO Assessment | Comprehensive SEO Audit | Technical SEO Examination |
|---|---|---|---|---|
| Technical site crawl | Not included | ✓ | ✓ | ✓ |
| Crawlability & indexation | Observations | ✓ | ✓ | Deep |
| Core Web Vitals / performance | Observations | ✓ | ✓ | ✓ |
| Canonicals & redirects | Observations | ✓ | ✓ | Deep |
| Robots.txt / XML sitemaps | Observations | ✓ | ✓ | Deep |
| Structured data / schema | Observations | ✓ | ✓ | ✓ |
| Internal linking | Key-page observations | ✓ | ✓ | Deep |
| JavaScript SEO | Not included | Basic issues | Basic issues | ✓ |
| Faceted navigation / pagination | Not included | Basic issues | Basic issues | ✓ |
| Crawl-depth analysis | Not included | Not primary scope | ✓ | ✓ |
| What's included | Website Assessment | SEO Assessment | Comprehensive SEO Audit | Technical SEO Examination |
|---|---|---|---|---|
| On-page SEO | Key-page observations | ✓ | ✓ | Technical patterns |
| AI search / AIO readiness | ✓ | ✓ | ✓ | Technical factors |
| Keyword visibility | Not included | Not included | ✓ | Not primary scope |
| Content / keyword gaps | Not included | Not included | ✓ | Not primary scope |
| What's included | Website Assessment | SEO Assessment | Comprehensive SEO Audit | Technical SEO Examination |
|---|---|---|---|---|
| Google Search Console | Not required | Not required | ✓ | ✓ |
| Google Analytics | Not required | Not required | ✓ | As needed |
| Backlink profile | Not included | Not included | ✓ | Not primary scope |
From findings to decisions
Every audit includes priorities. A detailed roadmap adds a sequence for acting on those findings.
| What's included | Website Assessment | SEO Assessment | Comprehensive SEO Audit | Technical SEO Examination |
|---|---|---|---|---|
| Technical implementation guidance | Not included | Priorities | Priorities | Detailed |
| Prioritized recommendations | ✓ | ✓ | ✓ | ✓ |
| Now / Next / Later plan | ✓ | ✓ | ✓ | ✓ |
| 90-day roadmap | $149 add-on | Available add-on | ✓ | Technical roadmap |
Scope describes the standard engagement. If the site's architecture or technical environment adds unusual complexity, we may recommend custom scoping before work begins.
Advanced Technical SEO
Technical examinations are priced by website size because investigating technical patterns across 5,000 URLs is fundamentally different from investigating them across 500,000.
Typical areas of investigation include:
Published pricing applies to websites that fit the standard examination scope. Complex technical environments may require custom scoping regardless of page count.
Enterprise, global & complex
International and multilingual sites, multi-domain ecosystems, marketplaces, complex ecommerce catalogs, major migrations, significant traffic-loss investigations, JavaScript-heavy applications, multiple CMS environments can change the work required.
Complexity can require custom scoping even when the website falls within a published page-count band.
Tell us what you are dealing with. We will determine whether one of the standard examinations fits or whether the investigation should be scoped around your environment.
Request a Custom AuditNot sure where to start?
Start with: Website Assessment
Start with: SEO Assessment
Start with: Comprehensive SEO Audit
Start with: Technical SEO Examination
Start with: Custom Scope & Pricing
Before you order
A page is a unique public HTML content URL, such as a service, product, category, location or article page. Images, PDFs, other files, login screens and administration URLs are excluded. Blog pages count toward website size, but are excluded from the Website Assessment’s key-page review. Parameter duplicates, redirects and JavaScript-rendered routes are checked during scope verification.
Use our free website size check. It inventories publicly listed content URLs where available and identifies any limits in the count. We verify the final scope before payment for larger audits.
Page count is a scope boundary, not a reason to force you into the wrong service. We will look at the actual site and determine whether the standard audit still fits or whether a different scope makes more sense.
Not for the Website Assessment or SEO Assessment. The Comprehensive SEO Audit uses first-party search and performance evidence, so access to the relevant data sources is part of that engagement. Technical examinations use available evidence based on the investigation.
No. Second Opinion SEO provides independent assessment, investigation and strategic guidance. Implementation is not included in these products.
If the information you provide shows that another audit is a better fit before substantive work begins, we will address the scope with you rather than knowingly perform the wrong level of review.
No. Search performance depends on many factors outside the scope and control of an independent assessment. We provide evidence, findings, priorities and recommendations, not guaranteed rankings or traffic outcomes.
A practical starting point
If you want an independent second opinion on the website itself, the Website Assessment is the simplest place to begin. If your concern is technical, search-performance related, or unusually complex, use the comparison above or contact us about the appropriate scope.
