Terms of Service

These Terms of Service govern purchases and use of services offered through Second Opinion SEO. By purchasing a service, you agree to the terms that apply to that order.

Website Visibility & Performance Assessment

The Website Visibility & Performance Assessment is a one-time, independent review of one domain with up to 500 public HTML pages and up to 50 reviewer-selected main-site, non-blog pages under standard scope. Larger websites require scope confirmation. The assessment reviews messaging, search visibility and user experience and provides a prioritized written report based on evidence available within the assessment scope.

SEO audits and technical examinations

The SEO Assessment starts at $995 for up to 500 pages. The Comprehensive SEO Audit starts at $1,995 for up to 2,500 pages and includes the agreed performance evidence and 90-day roadmap. Technical SEO Examination starts at $3,995 for up to 10,000 pages, with published higher page-count bands. Larger scopes or unusual complexity are confirmed separately. The written scope, required access, delivery timing and total are confirmed before payment.

Page count and free size checks

Scope counts unique public HTML content pages, including blog pages. Images, PDFs, login screens and administration URLs are excluded. The free check is an initial public sitemap inventory. It may miss unlisted or JavaScript-rendered pages and does not establish a verified full crawl. Redirects, duplicates, missing pages and technical complexity are checked when confirming scope.

Optional add-ons

Optional offers may be presented during checkout. The Competitor Visibility Add-On adds competitive search visibility and positioning context for up to three competitors. The 90-Day Search Visibility Action Plan turns assessment findings into a more detailed execution sequence for the website covered by the assessment. Optional items supplement the assessment and do not change the assessment's one-domain scope unless the offer expressly says otherwise.

What is not included

Unless separately agreed in writing, purchases do not include implementation, ongoing SEO management, website development, formal accessibility or WCAG auditing, log-file analysis, template-level analysis, legal advice, guaranteed rankings, guaranteed traffic, guaranteed leads, or guaranteed revenue. Recommendations are informational and strategic. You remain responsible for deciding whether and how to implement them.

Customer responsibilities

You are responsible for providing accurate intake information and a website URL that you own, manage, or are authorized to submit for review. You are also responsible for ensuring that information you submit does not violate another person's rights or disclose information you are not authorized to share.

Delivery target

The target delivery period for the Website Visibility & Performance Assessment is one business day after successful payment and receipt of a complete, usable intake. Delivery timing for other audits is the timing confirmed before payment, after the agreed usable intake and access are received. This is a target, not a guaranteed deadline. Unusual technical, access, scope, or service interruptions may affect timing. If a material delay occurs, we may contact you about timing or next steps.

Assessment limitations

The assessment is a point-in-time review. Findings are based on evidence reasonably available within scope when the review is performed. Search systems, websites, competitors, and technical conditions change. The assessment may use public website and search information and does not include access to private analytics, advertising accounts, server systems, or other private data unless expressly agreed.

AI-assisted analysis and human review

Technology, including AI-assisted analysis, may be used to organize and evaluate information during the assessment process. Findings are subject to human analytical review and production quality assurance before delivery. Technology-assisted analysis does not eliminate the limitations described in these terms.

Checkout and payment

Checkout is provided through SamCart and payment is processed through SamPay. Payment and checkout providers may apply their own terms and policies to their services. Prices and optional offers shown at checkout are the prices that apply to the order unless an obvious pricing error is identified before fulfillment.

Refunds and order issues

Refunds, cancellations, duplicate charges, and fulfillment concerns are handled under the Refund Policy posted on this website. Nothing in these terms limits rights that cannot lawfully be waived.

Acceptable use

You may not use this website or its services for unlawful activity, unauthorized access, interference with the website or its systems, or submission of material you are not authorized to provide.

Intellectual property

Second Opinion SEO retains rights in its assessment framework, site content, report structure, branding, and other proprietary materials. After payment, a customer may use the completed report for the customer's own business purposes and may share it with employees, advisors, or service providers assisting that business. Purchase does not transfer ownership of the underlying assessment methods, templates, branding, or other proprietary materials.

No guaranteed outcomes

We do not promise a particular search ranking, traffic level, conversion rate, lead volume, revenue result, or other business outcome from the assessment or from actions taken after it.

Limitation of liability

To the fullest extent permitted by applicable law, Second Opinion SEO will not be liable for indirect, incidental, special, consequential, or punitive damages arising from use of the website, an assessment, or decisions made from assessment findings. To the fullest extent permitted by applicable law, total liability for a claim relating to a purchased service will not exceed the amount paid for the service giving rise to the claim. These limitations do not apply where applicable law does not permit them.

Changes

We may update these terms as the service changes. The terms presented at the time of purchase apply to that order unless a change is required by law or separately agreed with the customer.

Contact

Questions about these terms can be sent to hello@secondopinionseo.com.